The world was dealing with the oil crisis in the 1970s, but Japanese electronics organizations continued to rise. SENCOR was one of them. It was clear from the very beginning, the brand knew exactly where it was going. Quality in the electronics sector was an absolute necessity, SENCOR was goal-oriented and tacked on additional attributes – innovativeness and variety, different and original design, colors, unique properties and availability, because, from the very beginning, the focus of SENCOR was on the people, not the gadgeteer, collector or snob. The company began exporting throughout Asia and Europe and gradually expanded its markets to all five continents. SENCOR cassette players and car stereos became a hit in Great Britain, and quickly after that throughout Europe. The greatest evolutionary triumph of SENCOR was the first every, and in many ways a breakthrough, multitrack stereo, introduced already in 1972. SENCOR developers quickly bring other revolutionary technologies to the table, including the "reverse" function for cassette players, two-cassette player capable of recording, or Mobile Hi-Fi – one of the first portable Hi-Fi systems equipped with the Dolby NR® noise reduction system. SENCOR provides Europe new access to car stereos and primarily introduces a brand new product – the car stereo with cassette player.
Products with a soul, crafted by the heart
Technology was not the only driving force behind the start of SENCOR. It was also the aforementioned heart. SENCOR insisted people enjoy using its products. And so it was very important for the products to have an original and interesting design, be user-friendly and intuitive, and not settle for cool elegance, but on the contrary, for the products to offer color variations, giving consumers to right to individualization and creating a bond between a human and technology. SENCOR's motto at the time was – Why shouldn't a man enjoy his electronic devices? And that motto stands to this day.